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STRATEGY    STRATEGY    STRATEGY    STRATEGY   
Strategy you can ship

Clarity, focus, and a plan that compounds.

We uncover how your audience decides, design the narrative that moves them, and map the content, media, and web steps that turn attention into booked calls and sales. Then we work the plan—weekly.

What “strategy” means here

It’s not a deck. It’s an operating system that connects brand, content, media, and web.

Message

StoryBrand-clean value line, stakes, and a simple 3-step plan.

Market

Audience, moments, and channels where attention actually lives.

Momentum

A “give more than you ask” cadence—consistent value-first posts punctuated by focused offers—tied to measurable outcomes.

Match

Ads, posts, and pages that match the click—working together.

Pillars (how we think)

Audience > Averages

Define triggers, objections, and where they scroll.

Message > Mechanics

Copy beats clever. Every headline must pass the Grunt Test.

Native First

Built in the language of each platform—not repurposed blasts.

Hooks with a Home

Every ask routes to a conversion-ready page.

Learning Loops

Performance improves every cycle via weekly readouts.

Strategy Sprint (4 weeks)

Accountable growth starts with a clear roadmap.

1

Discover

Kickoff, data/asset review, customer and sales insights, current funnel diagnosis, KPI agreement.

2

Define

Positioning and narrative, content pillars, offer hypotheses, initial channel mix and budgets.

3

Design

90-day plan draft, media blueprint, site/landing outline, test matrix (hooks × formats × CTAs).

4

Deliver

Plan presentation, priority roadmap, working calendar, pod resourcing. First two sprints scheduled.

How we engage

Strategy Sprint

“Get clarity and a working plan.”

  • Strategy dossier + 90-day plan
  • Hook bank + media/CRO map
KPI

Time-to-plan, clarity

Always-On Pod

“Operate the plan weekly.”

  • Strategy lead + Creative + Media + Web
  • Weekly standups + Resets
KPI

MER trend, CAC vs Target

Launch Strategy

“Make a launch land.”

  • Offer story + Pre-launch content
  • Paid testing lanes + Launch hub
KPI

CVR to action

Questions we get asked about strategy

How is Curated Media’s approach to strategy different?
We don’t make shelfware. Strategy is embedded in every pod (Strategy × Creative × Media × Web) so insights turn into scripts, pages, and buys the same week. One plan, shared KPIs, constant learning.
How do you keep up when platforms and culture shift daily?
We run a simple “Signals → Tests → Systems” loop: track what platforms reward, ship small experiments, then standardize what works into playbooks. That keeps you showing up in the right moments with content that earns attention.
How does strategy work across your other services?
It’s not a separate step—it’s the operating layer. Strategists translate audience insight into actions that shape creative angles, media buys, and web/CRO, keeping everything relevant and accountable to outcomes.

Ready for a plan your team can ship?

We’ll map your next 90 days—message, cadence, media guardrails, and the first tests that will move the needle.

We don't do "set it and forget it." We work in 90-day sprints, adapting to data weekly. You'll always know what we're doing and why.

          No long-term lock-ins

Our Promise

Work With Us Work With Us Work With Us Work With Us Work With Us Work With Us

Direct Contact

[email protected]

 

(904) 601-5571

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